Insights on Getting Your Dream Clientele

As I was sitting and reflecting earlier today, I’ve come to think about my clientele. I look at my calendar and I see several scheduled meetings with different clients. With these different clients to attend to, life is just really busy. And this got me thinking about the quality of my clientele, how we dream about the perfect client, and how some of us are not fortunate enough to have them.

If you’ve been just reactive and accepting just about any client who happens to come along, it’s time to change that. Since we’ve talked about assessing your current clientele, the health of your relationship with them, your current business practices, and your view of your worth as an entrepreneur, now we get into taking action and responding to what we have learned from our assessment.

Now that you know where you are, you can now move forward by determining what you need to do to elevate your client quality to the next step. From being merely reactive, you now need to become proactive.

Begin by thinking about what kind of client you actually want to work for. We’ll call this your client avatar. Consider the following factors as you reflect on this:

 

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  • Type of client (industry, product, service – you can be as bold as to name a specific brand or client that you’d love to work for!)
  • Age / Length of time in business
  • Demographics / Location (Where they live)
  • Profit/ Income bracket
  • Location of business operations
  • Personality/Type of behavior (Go as far as asking yourself what type of car they drive, what kind of food they like, what hobbies and interests they pursue, and many more)

 

 

Why are we being so specific in developing our client avatar? In doing so, you develop a basis or a starting point for fine-tuning your business development strategy. In identifying your dream client DNA, you also allow yourself to think through the best ways you can actually connect with and integrate these people into your client roster – whether it’s through advertising, networking, or other methods. Your client avatar also serves as a reference point as to how you market yourself to these individuals so that they get interested in your services.

Get Your Personal Coaching Today and Enroll in my Exclusive Network by clicking here.

Looking to get direct answers and support on how to Turn Your Dreams Into a Reality? Choose from one of my membership packages below. The ball is in your court! Let’s shoot and win together!

  1. Winner’s Circle

  2. Legacy Builders

 

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Business Practices That Affects You Negatively Without Knowing

You may have clients who treat you unfairly, but sometimes the blame isn’t necessarily all on them. It’s time to start thinking if there are things you do operationally or even on principle that enable this type of bad client behavior.

 

At this point, it’s time to ask yourself the following WHY questions:shutterstock_420085351

  • Why do I allow my clients to do these things?
  • Why do I allow my clients to bully me into a rate that’s below my standards?
  • Why do I allow people to disrespect me?
  • Why do I allow people to enter my organization who act as if they’re the CEO?

 

 

Behavior is something that is also “enabled.” If at some point during asking yourself these questions, you find yourself discovering that you have been your bad client’s “enabler” all this time, it’s time to put a stop to the cycle.

But making a change requires acknowledging that there is a need for change. Are you enabling your clients to walk over you by not taking a stand for your business? Are you allowing yourself to be a pushover? Are you simply saying “Yes” to all your client’s demands without thinking of the good of your business? Then you may be the problem you need to address first.

How you allow your clients to treat you is a reflection of how you see your worth as an entrepreneur. Do you allow clients to push you to lower your rate, even below par? Then you believe that you are worth that much money. Do you allow your clients to just pay you whenever they can, even if this means not paying on time? Then you believe that you are not worth being paid on time and that your business is not worthy of operating excellently. Do you find yourself saying “yes” to your client all the time, even if you don’t agree? Then you believe that your opinions are not valuable or worthy to be fought for.

Your behavior reflects who you believe you are. Your clients reflect what principles your business reflects. And your response to your clients’ behavior, whether good or bad, sets precedents for them to behave a certain way in the future. If you believe in yourself and in the value of your business, you need to embrace that and allow your actions to be a reflection of that belief – especially when it comes to choosing your clients.

Get Your Personal Coaching Today and Enroll in my Exclusive Network by clicking here.

Looking to get direct answers and support on how to Turn Your Dreams Into a Reality? Choose from one of my membership packages below. The ball is in your court! Let’s shoot and win together!

  1. Winner’s Circle

  2. Legacy Builders

 

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